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This January, we are Giving The Process: For each of the first 30 days of the month, we’re highlighting something—and someone—amazing in the wellness world, representing the beauty, health, style, creative, energetic and/or spiritual boost you need to make yourself a priority in the new year—and decade. On January 31, one charmed follower will win one of every item and ritual we highlight, including a $1,000 gift card for Live The Process!

They say it takes 30 days to create a habit—sign ups for our newsletter, follow us on IG and tell us how you’re hoping to make taking care of your physical, emotional, intellectual and/or spiritual self a priority this year—to make 2020 about self-care without guilt.

Today’s gift is the Go-To Kit by Saie.

My name is: Helane Isabella Crowell, but everyone calls me “Laney.”

I’m known for being: Founder and CEO of Saie, the first fashion-forward clean makeup brand. Also, mom to my 2-year old, Isabella Sage.

I'm sharing: Our Go-To Kit. This beautiful bespoke box includes our entire launch collection—everything you need to look perfectly put-together and chic.

You can find it at: saiehello.com.

What inspired me to create it was: When I started my blog, The Moment, that was dedicated to non-toxic living, I quickly saw that there was a major white space when it came to makeup. I also felt frustrated with how confusing the term “clean” is; it means so many different things. I wanted to create incredible makeup with a really high level of transparency and standard.

What makes it special is: Thanks to our backgrounds in big beauty, we work with the biggest labs in the world to create our luxury formulas. Because we’re DTC (direct-to-consumer), we’re cutting out the middle-man and are able to bring them to you at a great price point.

One thing you can’t miss is: We put so much thought and care into our packaging, so we can have the lowest possible impact on the planet. Our cartons are made in a factory powered by solar and made from a blend of FSC-certified and post-consumer recycled paper. 

Your body will thank you because: We are all exposed to so many toxins throughout the day. The cumulative toxin load puts a huge stress on our bodies. By using our products, you’re eliminating the toxins from your makeup, which is a huge step.

This will help you prioritize your own health, joy and energy this year because: When we design our packaging and products, we want it to be a moment of fashion in your day, something to make you smile when you pull it out.

My favorite personal short ritual for self-care in 2020 is: Sleep. As a mom and CEO, there is nothing more valuable.


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