My name is: Zahir Dossa.
I’m known for being: cofounder and CEO of Function of Beauty.
I'm helping to launch: a personal revolution in the beauty space—and our NYC pop-up.
You can find it at: in person at Showfields for the next three months (11 Bond St. in Soho) and online at Function of Beauty.
What makes it special is: We custom formulate and fill every single shampoo and conditioner based on each customer’s unique hair type, hair goals and color and fragrance preferences. In fact, we recently filled our one millionth bottle, and so far not one formula has been the same!
As a direct-to-consumer brand, we typically don’t have a physical touchpoint for customers to check out our products in person. Showfields has provided that important opportunity. Visitors will be able to check out our full-range of fragrances in person, from our best-selling “nude (p)each” to the limited edition holiday scent, “naughty or (sp)ice.”
One thing you can’t miss is: Your name on a personalized bottle of shampoo! Everything from our bottles and packaging, to the online experience, is all branded around our customers. Our mission is to celebrate every person’s unique beauty, so your shampoo and conditioner is a function of you, rather than a branded, conventional product.
The Showfields space was definitely designed with social media in mind: We created an entire display wall of our shampoo and conditioner bottles, arranged in a rainbow gradient. That feature sits above a full-sized bathtub, filled with pink “bubbles.” It’s been fun to see visitors jumping right in and letting loose a bit. In keeping with our brand, you can actually customize the tub to say whatever you want, making for the perfect Instagram moment.
While you’re there, don’t miss the exclusive Showfields gift box, which includes our micro-fiber towel, travel kit and a gift card for an 8oz set at a major discount.
My favorite secret detail is: That it’s easier to take a 10-question hair quiz that leads to one of 27 trillion different combinations than it is to stand in a traditional beauty aisle and figure out what you want.
Also, we’re offering a sneak peek (or rather, a sneak sniff) of our new fragrance “(pear)fection,” only at Showfields before it launches to the public in January!
Your body will thank you because: We are sulfate-free (and paraben-free, cruelty-free, gluten-free and vegan) and focused on the long-term health of your hair.
A Glimpse at Planted in Beauty