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My name is: Lili Mineni.

I’m known for being: an esthetician with a background in integrative nutrition and an eponymous Santa Monica, California clinic.

I'm helping to launch: two serums—my inaugural products: an AM- C Serum and PM- A Serum.

You can find them at:

What makes them special is: I am a huge fan of serums; they allow you to perfect your skincare regimen for your skin’s needs. I developed these two serums to address overall skin health for even the most sensitive skin types.

The C Serum is a powerful blend of three different vitamin C’s that work synergistically to maximize the benefits plus vitamin E, which potentiates vitamin C. Vitamin C is one of the most effective ingredients in skincare: it strengthens and stimulates your collagen, protects you from photodamage and is a free radical scavenger.

The A Serum is made with vitamin A. This serum was formulated with Retinaldehyde, which is gaining recognition for delivering results without causing irritation and sensitivity. This active treatment also has SymWhite—a potent antioxidant that evens out skin tone—and helioguard 365—a natural UV absorbing compound that protects the skin from photoaging and DNA damage.

One thing you can’t miss is: This power couple is must-try. The two serums compliment each other and deliver quick results.

Your body will thank you because: In my practice, I’ve seen my clients’ confidence flourish when we revive their skin. When we feel good about our appearance, it has a direct impact on our self-esteem and impacts our motivation to care for ourselves from head to toe!