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My name is: Ariel Gordon Maffei.

I’m known for being: owner & founder, Ariel Gordon Jewelry.

I'm talking about: Our most recent collaboration with fellow LA-based brand, Murchison-Hume. Together, we formulated a travel-sized, all-natural jewelry cleaner that brings the best of both of our worlds to the forefront. The cleaner keeps your favorite jewelry sparkling without any of the nasties found in so many cleaning solutions. So, it's free from ammonia, formaldehyde, bleach, synthetic dyes, parabens, phthalates, waxes, silicones and polymers. Because you wouldn't wash your body with harsh chemicals, so why would you put something on your body that you’ve washed with harsh chemicals? We’ve found a better way.

You can find it at: Ariel Gordon Jewelry

How it works is: Because we know your time is valuable, we kept things simple:

  1. Shake the bottle well and apply it directly to your jewelry.
  2. Rub it on the jewelry with your fingers, or an old toothbrush to handle stubborn dirt.
  3. Rinse the piece in warm water to remove any residual cleaner.
  4. Buff dry and admire the gleam.

What makes it special is: AGJ jewelry is designed to be worn every day. And, over time, gold can begin to look dull from everyday wear. So, this cleaner protects the quality of the metal and diamonds in your favorite pieces, without the harsh chemicals—with the same luxe treatment both brands love.

One thing you can’t miss is: This cruelty-free cleaner is 100% plant-based.

My favorite secret detail is: I used to clean my jewelry at home with organic dish soap and a toothbrush and knew there had to be a better way. I wanted something portable that I could keep with me in a pinch. I love this jewelry cleaner so much more for the ingredients that aren't in it, as we formulated it to be all natural and plant-based, without ammonia, formaldehyde, bleach, synthetic dyes, paragons, phthalates, waxes, silicones or polymer

Your body will thank you because: It's all natural, so no chemicals will come near your skin. Its gentle formula won’t leave skin irritated.

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