My name is: Leandra Quintero.
I’m known for being: Founder of Lueur Skincare.
What inspired me to launch it was: A few years ago, I woke up with acne covering my entire face and couldn’t figure out why. I became super obsessed with my skincare routine, but nothing was helping. A year later, my doctor told me I had celiac (a gluten intolerance). This is when I started to really pay attention to labels. I couldn’t find a line that I trusted, so I created my own. Other green beauty brands were either ineffective or made up of poor quality ingredients. I wanted to create a routine that focused on ingredients and results. Growing up Latina, my mom always taught me the power behind natural ingredients. She taught me that cilantro naturally detoxes the body, chia seeds are full of fiber and oregano can cure any cold. We source our ingredients from small distilleries around the world to ensure the best quality and make our products here in LA, so we have visibility over everything from start to finish.
How it works is: We were determined to create products that brought out your skin’s natural glow (lueur means glow in French) with rose at the center of each formula.
What makes it special is: Your skin absorbs about 64% of everything you put on it. We abide by European Union cosmetic standards—because the U.S. doesn’t have any. Toxin-free means our skincare can do no harm to you or the planet. We consciously source from small suppliers around the world who have been producing organic botanicals for generations.
One thing you can’t miss is: We’re non-toxic, vegan, made in LA and sustainable.
My favorite secret detail is: When formulating our first product, the face oil, we were determined to make it noncomedogenic so that acne prone skin types could use and benefit from it. It took us over two years to finally land on a formula that could be universally worn.
For me, “clean” or “conscious" beauty means: Transparency and clear education about our products. Simple and familiar ingredient lists. As a brand, we are committed to formulating products free from sulfates, parabens, phthalates and synthetic fragrances.
One ritual you can practice with this is: Cleansing with our gentle face and following up with our face oil.
Our face wash removes makeup and oil without stripping the skin, while our face oil hydrates and repairs.
It can help you live your process because: We believe in a minimal skincare routine, where less is more. The Lueur routine is a four-step solution that brings out the best in your skin, complementing its natural state.