My name is: Negin Niknejad.
I’m known for being: A holistic esthetician.
I'm talking about: My skincare collection, JustBe Skin Line.
You can find it at: justbeskinline.com.
Before I created this line, I was: Both an esthetician and an actress.
What inspired me to launch it was: It was totally unplanned. I was given news that my aunt was sick with a terminal illness in Iran. After 26 years, I went back to say goodbye to her. To make some extra money for my multi-month-long trip, I decided to give my close friends facials in my kitchen. And I decided to make them organic lunch bags with little presents inside. For the first time, I made products. When I was overseas, my friend had given the products to his girlfriend and she asked if I sold them. I said no, but that I could. And then, all of the sudden, I thought, “What am I going to name my skincare line?” Boom! Just like that.
How it works is: It complements all skin types. From an Ayurvedic perspective, the line is mostly tri-doshic, and the ingredients never deplete the skin because each ingredient is natural. JustBe is skin food.
What makes it special is: That it is all edible and natural. I use food-grade oils and ingredients that the body recognizes like legumes, clays and nuts. It’s made to order in small batches.
One thing you can’t miss is: There isn't anything like it. It is special.
My favorite secret detail is: I travel the world for my ingredients. I use and acquire the best of the best.
For me, “clean” or “conscious" beauty means: Clean beauty is something that is clean enough to eat. It has ingredients that are safe and serene to our body’s own cosmos.
One ritual you can practice with this line is: Turn on your shower’s hot water, let the steam build. After ten minutes, adjust the water, step into the steam-filled bathroom and lean on the wall. Use the Naked Skin Oil to begin to massage your face, your chest, your breasts. Apply some to your hair and scalp-massage it in, then rinse off. This is my own spa time in my Brooklyn apartment. Effortless self-care.
It can help you live your process because: It will make you sparkle. JustBe is an instant glow!