My name is: Allie Egan.

My stomping ground is: Upper West Side, NYC.

I’m known for being: A bit nerdy, but (hopefully) in a good way!

I’m talking about: A whole-health approach to skincare, starting with the root cause: hormones. 

You can find it at: veracityselfcare.com.

Before I launched this, I was: CEO of Cynthia Rowley.

My interest was sparked when: After going through fertility treatments and having my hormones tested, I learned the root cause of my infertility and skin problems.

What inspired me to create it was: The lack of a whole-health, inside-out approach to treating skin in the industry.

How it works is: You spit in a tube, just like 23andMe. From a little bit of saliva, we give you all the insights into your actual hormone levels and how they are affecting your skin and health. You get a personalized skincare and wellness routine, including diet, supplements, and lifestyle—all reviewed by our team of whole-health physicians.

What makes it different is: Our skincare is the only clean skincare designed to target the root cause of skin concerns and is 100% hormonally safe, both in our formulas and packaging (no plastic!)

One thing you can’t miss is: Our skincare products are hormone safe, plastic-free, cruelty-free, fragrance-free, sulfate-free, gluten-free, hypoallergenic and vegan—and safe for all life moments including pregnancy and breastfeeding.

My favorite secret detail is: Our products were developed by our whole-health physicians and a PhD in hormonal health. Our BioEvolve Collection includes the latest in biomimetic skincare, using the same processes your skin naturally uses to reteach and rebalance for longer-lasting results.

What it means to find balance is: Screw finding balance and focus on joy. I find that’s a better target since I’m constantly rebalancing!

What makes balance so important is: Joy is those child-like moments when you feel true happiness inside and out. Focusing on moments that give me that feeling make juggling all the things worth it.