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Sweet 14

Sweet 14

My name is: Negar Mohammadi.

My stomping ground is: NYC (Greenwich Village).

I’m known for being: Founder of 14th Night. Super lively, loyal and passionate.

I’m talking about: 14th Night is a natural haircare brand rooted in Persian heritage. Remembering how my grandmother would make her own clean beauty products, which highlighted botanicals, I turned to my ancestral beauty secrets to create the haircare brand I myself was seeking.

You can find it at: 14thnight.com.

Before I launched this, I was: At Vogue magazine.

My interest was sparked when: I started experimenting with pomegranate oil and incorporating it in my own beauty practices. When I saw how transformative it was on my own hair, I felt called to formulate a haircare brand featuring it.

What inspired me to start this was:

My own desire for clean, effective haircare. Having worked at Vogue for many years, I had tried everything on the market and was disappointed to learn that so many of the luxury haircare brands, while claiming to feature effective natural ingredients, were mostly composed of silicone and alcohol. Moreover, the clean haircare brands felt ineffective and lacked the luxurious fragrance and texture I was seeking.

The idea behind it is: 14th Night is natural, luxurious and effective haircare. It does not contain any silicone or parabens, only featuring natural ingredients formulated to be extra absorbent.

What makes it different is: The unique formulation process preserves the integrity of each natural ingredient as each ingredient is a beauty powerhouse. For example, the sweet almond oil is ultra rich in vitamin E, antioxidants and vitamin B-7 (commonly known as biotin). This nourishing oil instantly softens and strengthens hair, while reducing breakage to help it grow. And argan oil, well known for its hair nourishing qualities, instantly makes hair softer and more manageable by hydrating and softening. It’s antioxidant-rich with an abundance of fatty acids and vitamin E, which naturally helps increase hair’s elasticity while restoring shine.

Our secret ingredient is: Pomegranate oil. Pomegranates have always been seen as an element of Persian luxury—a royal fruit that, in mythology, symbolized authority over death. Similarly, the oil from pomegranate seeds literally brings hair back to life.

My favorite lesser-known detail is: 14th Night is itself a Persian reference to beauty. It’s the ultimate compliment to compare one’s radiance to the light of the 14th Night of the moon—when it is at its most full.

This connects you to the earth because: 14th Night is both clean and climate conscious featuring natural ingredients and eco-friendly packaging, sourcing and production processes.

As a natural haircare brand, 14th Night is formulated without specific ingredients that are harmful to humans and the environment including: silicone, sulfates and parabens.

Using only naturally derived ingredients, 14th Night is also certified vegan and cruelty free. 

A relationship with nature is so important because: It’s a part of us and we are a part of it. Connecting to nature brings us back to ourselves.

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