MY NAME IS: Danny Orenstein.

I'M KNOWN FOR BEING:

Co-founder and creative director of Primary.

I'M HELPING TO LAUNCH:

Primary, a new wellness meets shared office space.

YOU CAN FIND IT AT:

26 Broadway, 8th floor, in the historic Standard Oil Building. We are located right in front of the Charging Bull in New York’s Financial District.

WHAT MAKES IT SPECIAL IS:

We are a wellness-integrated, shared office space with 65 enclosed offices and 110 open co-working seats. Our brand is built around the ethos that you work best when you feel great.

To that end, our flagship location houses a 600 square foot fitness studio with 30+ classes per week (yoga, guided meditation, boot camps), spa-like shower facilities, as well as a full-service espresso bar with Stumptown Coffee, a variety of healthy snacks and juices from Lulitonix and Pure Green.

Fortune 500 companies have implemented wellness programming for years and have seen tremendous benefit as a result (high retention, low absenteeism, happier staff etc). We feel as though entrepreneurs and small businesses should share that experience, in a workspace that feels both refined and calm.

ONE THING YOU CAN'T MISS IS:

The blueberry hibiscus iced tea (created by Dennis, our lead barista) following a midday guided meditation.

YOUR BODY WILL THANK YOU BECAUSE:

You’ll be able to take care of your body and business under one roof! The life of an entrepreneur doesn’t always need to be beer and ping pong; it can also be kombucha and yoga.