Launch Of Live The Process

Launch Of Live The Process



ROBYN BERKLEY

In the blink of an eye, two and a half years have passed by.

All I can think about is how much I have done and how much I have grown within such a short time. With extreme determination and a very specific vision, a journey began—and now Live The Process has come to fruition.

My life has completely changed. I have found a deeper purpose and am more grounded and comfortable with my life’s chosen direction. It really truly is amazing that dreams can become realities. If you visualize and persevere, something that may have been a far-off idea or thought is suddenly attainable.

I can say proudly that I was proactive in taking the power, strength and energy I had conjured up inside and manifesting something positive that somehow fulfills my elusive life’s purpose. 

The decision to summon everything I had and move forward with it was the hardest part. Once that choice was made, everything evolved organically, though obviously with a lot of time, effort and work along the way. When you put all of that energy into something, the best part is watching it become realized, even if it rarely happens exactly as you’d imagined.

This poem called, “The Journey,” by Mary Oliver was inspirational to me as I channeled myself into this project:

But little by little,

as you left their voices behind,

the stars began to burn

through the sheets of clouds,

and there was a new voice

which you slowly

recognized as your own,

that kept you company

as you strode deeper and deeper

into the world 

Cliché though it may be, I left my job in search of more meaning in life and, through yoga, I set out on that journey. Working in public relations (or PR) has enabled me the space and creativity to achieve my Live The Process goals too. When we launched the website in May, I hoped to create a global community that embodied everything I thought was missing from the wellness space. This site has since been a labor of love, but it wasn’t all I wanted to accomplish—that was only the beginning. 

I’m a fitness advocate: I love yoga, Pilates, dance or any other activity. So not surprisingly, given my branding experience, I noticed a big gap in the luxury activewear market. Before I left on that fateful trip to Bali that changed my life, I had to pack clothing for about two months and, while shopping, couldn’t find anything that I remotely loved or that I wanted to wear daily. Coming from a fashion background, I am not into looking like everyone else. I have my own style and specific aesthetic, which I was unable to satisfy.

That’s how the other component of my concept was born: creating my interpretation of a luxury activewear brand. In my mind, this collection would be ballet-inspired and feminine, but with a modern edge. I envisioned a classic color palette: blush, nude, black, taupe and heather gray with floral and leopard prints. The silhouettes would be lean and flattering, yet still maintain clear functionality and necessary comfort. Those once abstract ideas floating through my mind have now happily become my reality! 

It is true that when you visualize something and release it into the world, you can manifest what you need. Live The Process was obviously not a simple idea. It was and is one with a lot of moving parts. Nonetheless, everything has fallen into place. For instance, three months into conceiving this project, I met someone in a very serendipitous manner at a restaurant who has become my partner in the brand and has enabled Live The Process to evolve successfully. I am fortunate to have found someone with an opposite skill set to create much-needed balance within the company. I am also so lucky to have such a supportive family, amazing set of friends and talented group of colleagues that make up the Live The Process team.

I am really excited to present my take on activewear, which reflects my belief that people are transitioning fitness clothes into their day-to-day lives. My goal is to do that while remaining chic and understated in breathable, fitness fabrics that offer functionality as well.

Throughout this journey, I’ve discovered that, while executing an idea may be a lot of work, dreams really can become realities. 

Please visit Live The Process to view the début collection.